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Auburn Media January Download: Ask Auburn Media
By Kellie Anderson-Picallo
January 24, 2012
Auburn Media is very excited to invite you to our first Download featuring Ask Auburn Media - a section of our monthly newsletter where we share and answer your questions to the media issues of 2012 and beyond!
Add firstname.lastname@example.org to your contacts and start sending us your media and digital strategy questions. And if you agree, we'll publish our conversation in an upcoming newsletter to share best practices and dig into issues with the Auburn Media trainees community.
I also want to share some news with you: my new film, LOVE FREE OR DIE, about the journey of openly gay Episcopal Bishop Gene Robinson, premiered at the Sundance Film Festival on Monday evening, January 23rd. The Wall Street Journal named it one of the Ten Hot Sundance Documentaries to Watch.
After Sundance, the film will begin a tour of national screenings that will be an anchor for the new Auburn/Groundswell "campaign of courage" around issues of LGBT equality this election year. Check out the LOVE FREE OR DIE Web site to learn more about Gene, watch video clips, and find a screening near you (or take the lead and we'll help you organize your own!).
Power to you,
PS: To get introduced to the film, here's a short Sundance "Meet the Artists" clip where I talk about LOVE FREE OR DIE
Our good friend Ari Hart, Co-Founder of Uri L'Tzedek: Orthodox Social Justice in NYC, reports that the organization's Web site sometimes gets comments that cross a line. He asked us what to do ... delete, ignore or engage?
Auburn Media's Director of Digital Media Michelle Reyf advises developing a "comment culture" policy with guidelines for your Web site users. She offered advice on comments that fall into the categories of the Good, the Bad, and the Ugly.
The Good: Comments that promote a smart, broad discussion are always welcome! Encourage your staff to jump in and lead by example. Good comment threads are an opportunity to expand conversations and build relationships with your Web site or social media followers.
The Bad: If you find yourself with negative comments, engage friendly allies to jump into the conversation and disagree respectfully.
The Ugly: Don't hesitate to delete abusive, hateful, or spamming comments. They close off a space that would otherwise be open for thoughtful, entertaining conversations - the Good kind.
Do you have a media or digital quandary? Email us at email@example.com and we'll help you craft strategies that work.
Auburn Media Training alum Rabbi Rachel Kahn-Troster, the New York City-based Director of the North American Program/Rabbis for Human Rights North America, wasn't seeing positive religious freedom connections in her Web searches when Googling Judaism and Islam.
So she and staffers from RHRNA created a video campaign called Stand Together to send a message of solidarity between Jews and the Muslim community. "Things last a long time on the Internet. Now when you Google Rabbis and Muslims you will see this campaign that speaks positively about working together."
Inspired by viral video campaigns that emphasized personal story and local connections, Rabbi Kahn-Troster wanted to create impact beyond Rabbis giving sermons. "I was inspired by the It Gets Better campaign and what I liked about it was (creator) Dan Savage gave the general message but he allowed people to put their own stories. We are a small organization so it's more authentic when we let people tell their stories."
And because they were a small organization they aimed for a fast and easy approach to creating impact through video. Rabbi Kahn-Troster and staff put the campaign together over three weeks and used digital cameras to videotape local Rabbis in their community and at a local conference. "We knew we wanted short sound bites that were easy to use and required little editing. Videos were uploaded on a RHRNA YouTube and Facebook and people liked being able to see a Rabbi they knew."
Here's How To Start Your Video Campaign: Want to create a video campaign about an issue your community of faith cares about? YouTube has a great space for beginners. And don't forget your Auburn Media Training manual has great 'how to start a video' resources to answer your questions.
Auburn Media Tip: Create further impact to your video campaign by adding curriculum. Advises Rabbi Kahn-Troster, "We commissioned a curriculum for middle school students to view the videos as part of a bigger educational study. Students studying for their Bar and Batz Mitvah and even adults are using Stand Together and it has become a resource for our December Human Rights Shabbat services."
Religious leaders of many faiths discuss the legacy of the Rev. Dr. Martin Luther King, Jr.
Humor that heals: Muslim comedians tackle prejudice.
Book Your Auburn Media Training Workshop
Rev. Kellie Anderson-Picallo