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Auburn Media January Download: Ask Auburn Media
By Kellie Anderson-Picallo
January 24, 2012 Auburn Media is very excited to invite you to our first Download featuring Ask Auburn Media - a section of our monthly newsletter where we share and answer your questions to the media issues of 2012 and beyond! Add media@auburnseminary.org to your contacts and start sending us your media and digital strategy questions. And if you agree, we'll publish our conversation in an upcoming newsletter to share best practices and dig into issues with the Auburn Media trainees community. I also want to share some news with you: my new film, LOVE FREE OR DIE, about the journey of openly gay Episcopal Bishop Gene Robinson, premiered at the Sundance Film Festival on Monday evening, January 23rd. The Wall Street Journal named it one of the Ten Hot Sundance Documentaries to Watch. After Sundance, the film will begin a tour of national screenings that will be an anchor for the new Auburn/Groundswell "campaign of courage" around issues of LGBT equality this election year. Check out the LOVE FREE OR DIE Web site to learn more about Gene, watch video clips, and find a screening near you (or take the lead and we'll help you organize your own!).
Power to you, Macky Alston PS: To get introduced to the film, here's a short Sundance "Meet the Artists" clip where I talk about LOVE FREE OR DIE Our good friend Ari Hart, Co-Founder of Uri L'Tzedek: Orthodox Social Justice in NYC, reports that the organization's Web site sometimes gets comments that cross a line. He asked us what to do ... delete, ignore or engage? Auburn Media's Director of Digital Media Michelle Reyf advises developing a "comment culture" policy with guidelines for your Web site users. She offered advice on comments that fall into the categories of the Good, the Bad, and the Ugly. The Good: Comments that promote a smart, broad discussion are always welcome! Encourage your staff to jump in and lead by example. Good comment threads are an opportunity to expand conversations and build relationships with your Web site or social media followers. The Bad: If you find yourself with negative comments, engage friendly allies to jump into the conversation and disagree respectfully. The Ugly: Don't hesitate to delete abusive, hateful, or spamming comments. They close off a space that would otherwise be open for thoughtful, entertaining conversations - the Good kind.
Do you have a media or digital quandary? Email us at media@auburnseminary.org and we'll help you craft strategies that work. Auburn Media Training alum Rabbi Rachel Kahn-Troster, the New York City-based Director of the North American Program/Rabbis for Human Rights North America, wasn't seeing positive religious freedom connections in her Web searches when Googling Judaism and Islam. So she and staffers from RHRNA created a video campaign called Stand Together to send a message of solidarity between Jews and the Muslim community. "Things last a long time on the Internet. Now when you Google Rabbis and Muslims you will see this campaign that speaks positively about working together." Inspired by viral video campaigns that emphasized personal story and local connections, Rabbi Kahn-Troster wanted to create impact beyond Rabbis giving sermons. "I was inspired by the It Gets Better campaign and what I liked about it was (creator) Dan Savage gave the general message but he allowed people to put their own stories. We are a small organization so it's more authentic when we let people tell their stories." And because they were a small organization they aimed for a fast and easy approach to creating impact through video. Rabbi Kahn-Troster and staff put the campaign together over three weeks and used digital cameras to videotape local Rabbis in their community and at a local conference. "We knew we wanted short sound bites that were easy to use and required little editing. Videos were uploaded on a RHRNA YouTube and Facebook and people liked being able to see a Rabbi they knew." Here's How To Start Your Video Campaign: Want to create a video campaign about an issue your community of faith cares about? YouTube has a great space for beginners. And don't forget your Auburn Media Training manual has great 'how to start a video' resources to answer your questions.
Auburn Media Tip: Create further impact to your video campaign by adding curriculum. Advises Rabbi Kahn-Troster, "We commissioned a curriculum for middle school students to view the videos as part of a bigger educational study. Students studying for their Bar and Batz Mitvah and even adults are using Stand Together and it has become a resource for our December Human Rights Shabbat services." Religious leaders of many faiths discuss the legacy of the Rev. Dr. Martin Luther King, Jr.
Humor that heals: Muslim comedians tackle prejudice.
Book Your Auburn Media Training Workshop
Rev. Kellie Anderson-Picallo
8 Comments | Leave a Comment Comments
JlfUpthGpeT March 16, 2012
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in the past, you have shown an uncanny aitliby to read the tea leaves on this issue. I have long felt that the lobby or the tick on our dog will never relinquish their prize willingly, and they will escalate things similarly to events of the past, the Hoi polloi be dammed, but their project must proceed apace. They will take us to the brink once again if this movement to dislodge them doesn't back off. The wheels must continue to fall off this wagon for anything of substance to ever take place; for the american people to be free of this pernicious lobby and it's dastardly deeds.Of this I am certain, that this group will not back down, they will escalate the crisis, the bully big brother is on their side this time and well indoctrinated in Christian zionism, so support is forthcoming. ytgcAfQVtpP March 12, 2012
he would grab a gun, jump in a ditch and die for Israel. I never heard him say he'd die for the United States.Our congressmen go on bus tours of Israel to prexess their love. Hillary once told Netanyahu our commitment to Israel is rock-solid and forever. Boy, I never heard her say her commitment to America's jobless workers was rock solid and forever.It's absolutely humiliating the way our politicians grovel and abase themselves when the subject is Israel. I really don't think they understand that Israel is a foreign country while America is the country they were raised in and about which they took an oath to protect and defend when they ran for public office.In fact, now that I mention it, there's a lot of people on this web site who don't seem to understand that Israel is a foreign country. They start out by saying Israel is the only democracy in the Middle East and our most steadfast ally and they end up concluding that American politicians need to show they are not anti-Semites by putting Israel's interests ahead of our own. fyqnuBpu March 12, 2012
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Dear Luke, This is a very nice article here with hfulepl social media etiquette tips. I believe that there is no shortage of NEED for this very kind of message because it seems that several times a day, I notice people resorting to very SPAMMY tactics of getting out their messages on the social media channels. We both know that these tactics do not do anything to inspire trust in others the truth is that most times, no one ever responds or even clicks the like button. lolI also like your advice of being yourself. I know that as easy as that may sound to some people, it's actually difficult for some to adjust to finding their voice in the medium of social media. It is often confused with their stream-of-consciousness. Thanks for sharing some great insight into this subject I hope that many will benefit from it and I'm happy to share it with my own readers! Best regards,Cat AlexandraCat Alexandra recently posted.. fjCJSOIMfFQpL March 10, 2012
Valuable information! While Social Media Optimization is an setensial element of an online marketing campaign, it does require a great deal of transparency. Online Reputation Monitoring and Management Services can help to ensure that Social Media is used to build and maintain a strong corporate brand online. Thank you very much for sharing such tips. |
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